New applications flood the mobile app stores incessantly. On an average, about 4848 new apps are being added to the Play Store and App Store every single day! With the app market being this competitive, having a great app idea alone is no longer sufficient. Developing a mobile app involves an enormous investment of both your time and money. To put it mildly, getting into the mobile app development without a concrete road map will be a costly error.

You must have a structured approach to creating a successful app, which will enable you to achieve your app’s goals and also let you have a competitive advantage. Let us look at the key steps to take before developing a mobile application.

  1. Conduct Market Research

    Analyze the current app market to gain an in-depth understanding of the existing apps.

    • Understand user needs. Conduct user interviews.
    • Find out the pain points of app users
    • Use market research tools to understand the popularity of existing apps.
    • Know your competitors and their unique selling propositions

    Market research also enables you to determine your niche audience and the value proposition of your app.

  2. Choose App architecture and Technology stack

    Mobile app development requires use of a robust technology stack comprising database, front end and backend programming languages, each having its pros and cons. It uses the front-end code to create immersive user interaction and back-end code to stores and manage data.

    There are three approaches one can take when it comes to developing mobile apps: platform-specific native app development, cross-platform and hybrid development.

    • Platform-specific native mobile apps use specific programming languages for each device platform. It optimizes device features like camera, GPS, and is best suited to create gaming apps. A native app is the preferred development option when building high-performance mobile apps.
    • Cross-platform app scans run on different platforms while working from the same code base. Its rapid development, turnaround time, and ’best bang for the buck’ attributes make it ideally suited for start-ups.
    • The best of both worlds, hybrid apps are websites encapsulated in mobile apps. The biggest advantage of this kind of app is that it is very budget-friendly and has very limited code hassles. Choose this option to create an app that can be launched across multiple devices without requiring many API integrations.
  3. Create User acquisition strategies

    Create marketing strategies to introduce your app to the audience. The following points will give you a bigger picture on this.

    • Visual appeal- design, layout, color contrast contributes to the user experience.
    • Appealing marketing content creation
    • Search engine optimization
    • Paid advertising
    • Influencer marketing
  4. Use mobile app analytics

    Align your app to its KPIs. There are many tools like Google analytics and Apple analytics that provide data-driven insights into understanding user interaction and user experience with your app.

    The key metrics you should look into while using mobile app analytics are:

    • Number of downloads
    • Calculate stickiness ratio using the number of daily active users and monthly active users.
    • Churn rate
    • Cost per acquisition
    • The average revenue per user
    • Return on investment
    • App event tracking: action taken by users with your app
    • Touch heatmaps: areas on the mobile screen the users have interacted the most with your app.
    • Promoter score: the likeliness of your app being shared or recommended by the users
    • Ratings and reviews
    • Conversion funnel tracking from app download to users paying for app features.
  5. Focus on the revenue model

    You can implement one or a combination of the following traditional app revenue models.

    • In-app advertising: A report from Opera shows that in-application ads generate an average 1.53 percent click-through rate compared to mobile Web ads with a 1.12 percent click-through rate, pointing to the growing sophistication of in-app marketing. The main advantage of in-app advertising is that you can use a variety of ad formats. You can conduct A/B testing using a combination of ad types to analyze the most effective cost per mille.
    • Freemium model: users engage with a stripped-down version of your app until they are willing to pay for premium features. While this model can create a large user base, you should be cautious not to provide too many features as freemium.
    • Subscription model: this model is similar to freemium, except it gates content and not the features.
    • Paid apps: this shrinking type will create engaged users since they have paid for the app.
    • In-app purchasing: this converts your app into a sales channel or mobile storefront for virtual goods.

    Big data is a revolutionary app monetization method that is gaining momentum. Understand customer behavior from the anonymized and quantified user data. This is one trend that you should not miss out on since it drives revenue right after the implementation, has a high CPM, and does not have a negative user experience.

  6. Amplify your app’s visibility

    • Pick the right name for your app: this should be unique and easy to read. The character limit for Google Play Store is 50 characters. For Apple Store, it is 30 characters.
    • Create meta tags for app search on Google Play and Apple Store.
    • Write app description: this 4000 characters long summary should be well structured, informative, and include your app’s meta tags.
    • Get the right app icon. You can test variants using A/B testing. Read material design guidelines of the platforms you want to launch your apps.
    • App screenshots and videos: highlight the imperative features of your app and use immersive images.
    • Entice customers with meaningful app updates.
    • Encourage ratings and feedback.
  7. Ensure Data privacy

    Apps collect colossal user data to amplify customer experience. Do not compromise on the privacy and security of this data.


A start-up should have a nonambiguous app development lifecycle planning and implementation strategy. It will enable you to achieve your app goals and ultimately create a competitive edge from the start.

Stay ahead of the game with our helpful resources

healthcare software development
4 digital solutions to address common application performance issues

High network latency, memory leaks, slow page loads, heavy CPU usage, and unresponsive servers are all typical performance issues we’ve experienced at some point when using or accessing digital applications. With how easy they occur in projects across verticals, you might be wondering whether the development teams behind these programs have done enough due diligence prior to the release. But human errors and oversight aren’t always the culprit. The reality is that while developers can strive to develop a fully functioning program with virtually no apparent faults upon delivery, no software is truly error-free. Even the most rigorously tested applications

healthcare software development
6 useful tips for creating more robust application lifecycle management

As digital technology becomes the norm, software acquisition is now key to gaining a competitive edge in today’s market. Be it as a value offering tailored to consumers or a productivity tool to run complex processes, custom software undeniably helps companies drive growth and deliver value more efficiently. Just as necessary as having a proprietary application is prescribing a standard procedure to govern and maintain its utility. This is to ensure that your business can develop or adopt the right type of software—one that can fully cater to your business needs while keeping disruption to a minimum across critical milestones.

playing chess
5 major roadblocks businesses must overcome when transitioning into a new software environment

As the business landscape becomes increasingly saturated, staying ahead of the curve often means embracing disruptive technologies to meet the fickle market demands. In most cases, this entails knowing when to pivot your current strategy to an entirely new solution. But recognizing the importance of digital shift is one thing; implementing the necessary IT upgrade is another. A global survey by Deloitte has found that although 87% of companies manage to identify the impact of digital trends on their industries, only 44% have adequately prepared for the coming disruptions. This vast disconnect between organizational expectations and conditions in the field

social marketing
Is cloud computing the answer to better software development?

Cloud computing is perhaps not a term often heard in daily conversations, but it is one with a far-reaching impact on our technological needs. From expansive options of online data storage to numerous suites of web-based productivity tools like Google Workspace, nearly everyone has used a cloud-enabled technology. Over the last decade, this high degree of versatility also underpins the rapid cloud uptake among businesses. In fact, one survey has found that 94% of companies have already shifted their computing workloads on cloud platforms to varying extents. Unsurprisingly, the market size for cloud technology continues to grow exponentially. With a

Please enter a valid email address


Founder & Chief Strategist

Vinod is a deeply devoted digital health enthusiast who believes technology is a great enabler that provides the key to unlocking a better world. He is driven by a singular goal: to help healthcare organizations leverage technology to deliver better digital services for patients, providers, payers, and other community health stakeholders. His expansive computer science domain expertise, humanity, and commitment to community are major assets for healthcare, medical, pharmaceutical, and life science enterprises.