Updated June 2021

What is a digital transformation?

A digital transformation is the complete integration of digital tools and technology into all areas of business leading to a fundamental change in operations and customer service. It also refers to a cultural change that requires an organization to continually challenge the status quo, and experiment.

Regardless of the size of an organization, a successful digital transformation is imperative to all companies and meeting business goals. Take any keynote, panel discussion or study related to how businesses need to remain competitive in this day and age. They all point to a technology shift such as the ‘cloud’ or adopting ‘frameworks’ for a digital revolution. But is it really worth it?

Overuse of the word ‘digital transformation’ has diluted its significance. Since the term is rather broad and encompasses a lot of new and old ideas, sometimes it helps to take a few steps back to understand where you stand on the path of digital transformation. Hurdles like budgeting, talent struggles, and culture changes are inevitable for such a change to take place. Change in leadership, fresh thinking, innovation of new business models, incorporating digitization of assets and increased use of technology to improve the experience of employees, customers, suppliers, partners and stakeholders all contribute to digital transformation initiatives.

How do you stay ahead of the competition?

Businesses need to continue evolving to stay ahead of the competition. A digital transformation can ensure the survival of a business, especially in a competitive industry. These transformations aren’t choices because these are expensive and risky decisions. Generally, businesses go through a transformation when they have failed to evolve naturally. Big global consultancies such as PWC, Deloitte and Accenture manage transformation programs on behalf of large businesses. These transformations take a significant amount of time, resources and cross-functional business skills, which are typically found in global consultancies.

In 1958, U.S. corporations remained in the S&P 500 index for an average of 61 years according to the American Enterprise Foundation. By 2011, it had dropped to 18 years. Today, companies are being replaced on the S&P 500 almost every two weeks. Technology has largely influenced this shift with successful companies trying to understand how to merge technology with business strategy. The International Data Corporation (IDC) is a premier global provider of market intelligence, advisory services and event for the IT, telecommunications and consumer technology markets. With over 1,100 analysts worldwide, IDC offers expertise on technology and industry trends in over 110 countries. IDC predicts that digital transformation spending will grow steadily, achieving a five-year compound annual growth rate of 16.7 per cent between 2017 and 2022.

How do digital transformation frameworks work? 

Based on your organization’s challenges and requirements, a digital transformation will have the following features:

  • Customer experience improvement
  • Operational Agility
  • Workforce enablement
  • Digital technology integration

Digital transformations often begin with the customer. Understanding your customers and improving your service levels are a great way to start and then move on to digitizing the entire customer experience. A stage-by-stage approach can be adopted to ensure that this digital framework is slowly enforced, with important areas given higher priorities. Since customers are clearly the most important stakeholders of any organization, it is essential to know them to serve them better. Customer Relationship Management software can help understand purchase patterns and give you deeper insights into customer trends.

Improving business processes and operational agility is also an important element of a digital transformation framework. Digital solutions such as social, mobile, analytics and cloud – SMAC Stack, can help in-bound logistics run more smoothly by tracking product movements; cloud computing can be used to create uniform business processing platforms, and mobile platforms can enable employees to perform their work anytime on any device. Standardized platforms allow for easier global processes, which can lead to substantial cost reductions. Automation, standardization, and sourcing processes can make an organization more agile, and responsive to changes in demand to increase and sustain profitability.

What are the challenges of a digital transformation?

Leadership – Leadership within the company is crucial when a company is going through a digital transformation. Because digital transformation relies heavily on the business strategy and how people engage with the company, a strong and communicative leader will ensure the process is impactful. 

Strategy – As mentioned previously, strategy is a huge part of the transformation process. Without an effective strategy that can evolve as the business grows, the transformation won’t be a successful project. Every aspect of the strategy needs to be demonstrated in the transformation to reflect the structure of the business. 

Effort – Your IT team shouldn’t be the only employees involved in the process. Those who interact with the technology should be a part of the early stages of development for insight into the digital transformation. Testing the current system and discussing its challenges should be accounted for while determining improvements amongst leaders.

CEOs increasingly want their CIOs to help generate revenue for the organization. Companies that were considered top performers had digital leaders whose top priority was to develop innovative new products. Most startups don’t work with pre-existing software packages, instead, they think out of the box and create solutions where there aren’t any, solving existing problems or problems on the horizon. IT plays an important role in driving a digital transformation strategy, but it isn’t a tech issue alone but also a people issue. Culture and leadership can play pivotal roles when ushering in an age of digital transformation now more than ever.

If your business is looking for a web application development company to help bring your business’ project to life please feel free to check out our reviews from our many satisfied customers and click the button below to contact us.

Stay ahead of the game with our helpful resources

healthcare software development
4 digital solutions to address common application performance issues

High network latency, memory leaks, slow page loads, heavy CPU usage, and unresponsive servers are all typical performance issues we’ve experienced at some point when using or accessing digital applications. With how easy they occur in projects across verticals, you might be wondering whether the development teams behind these programs have done enough due diligence prior to the release. But human errors and oversight aren’t always the culprit. The reality is that while developers can strive to develop a fully functioning program with virtually no apparent faults upon delivery, no software is truly error-free. Even the most rigorously tested applications

healthcare software development
6 useful tips for creating more robust application lifecycle management

As digital technology becomes the norm, software acquisition is now key to gaining a competitive edge in today’s market. Be it as a value offering tailored to consumers or a productivity tool to run complex processes, custom software undeniably helps companies drive growth and deliver value more efficiently. Just as necessary as having a proprietary application is prescribing a standard procedure to govern and maintain its utility. This is to ensure that your business can develop or adopt the right type of software—one that can fully cater to your business needs while keeping disruption to a minimum across critical milestones.

playing chess
5 major roadblocks businesses must overcome when transitioning into a new software environment

As the business landscape becomes increasingly saturated, staying ahead of the curve often means embracing disruptive technologies to meet the fickle market demands. In most cases, this entails knowing when to pivot your current strategy to an entirely new solution. But recognizing the importance of digital shift is one thing; implementing the necessary IT upgrade is another. A global survey by Deloitte has found that although 87% of companies manage to identify the impact of digital trends on their industries, only 44% have adequately prepared for the coming disruptions. This vast disconnect between organizational expectations and conditions in the field

social marketing
Is cloud computing the answer to better software development?

Cloud computing is perhaps not a term often heard in daily conversations, but it is one with a far-reaching impact on our technological needs. From expansive options of online data storage to numerous suites of web-based productivity tools like Google Workspace, nearly everyone has used a cloud-enabled technology. Over the last decade, this high degree of versatility also underpins the rapid cloud uptake among businesses. In fact, one survey has found that 94% of companies have already shifted their computing workloads on cloud platforms to varying extents. Unsurprisingly, the market size for cloud technology continues to grow exponentially. With a

Please enter a valid email address


Client Success Manager

Sindhu is a tenacious and impassioned digital product and project manager specializing in driving client success across complex healthcare technology implementations and integrations. She is a certified Agile Scrum Master and holds advanced degrees in computer science and software engineering. Her philosophy is that “work is where the heart is” and believes the key to success is creating a solid, supportive, and cohesive team.