Table of Contents
One of the biggest questions in front of companies and individuals that want to build a mobile application is to choose whether to build a Native app or a Hybrid App or a mobile application that takes advantage of the features of HTML5.
Each choice has its own benefits and limitations and like the old adage goes, you should choose the one that best fits your needs. But how do you make the choice? In this blog post, we present you an overview of native apps, hybrid Apps and apps built using HTML5, the pros and cons associated with each method of mobile app development or custom web application development services and the factors to be taken into consideration while opting for one over another.
We let you be the judge.
Native Apps vs. Hybrid Apps vs. HTML5: The Distinction
- What Is A Native App? – Native apps are applications built exclusively to take advantage of the features of a particular mobile operating system or device – be it iOS, Android, Windows Mobile or Blackberry.
- What Is An HTML5 App? – HTML5 apps, also known, as web apps are applications built using the latest standard in web technologies – HTML5, JavaScript and CSS3. These apps take advantage of the powerful features of HTML5 to support multiple devices and platforms.
- What Is A Hybrid App? – Hybrid apps are crossover applications that are built to take advantage of the features available with both native apps and HTML5 apps. While native apps can run only on the platforms for which they are built, hybrid apps can often overcome this limitation and can run on multiple devices and operating systems by placing the web or HTML5 app built within a platform specific native container such as PhoneGap or titanium.
Let us take a look at the benefits and constraints associated with each of these types of mobile app development
Native Apps: Pros
Features
Since native applications are developed for a specific device and/or operating system, native apps are better suited to take advantage of the inherent hardware and software offerings exclusively available on each operating system and device such as camera, GPS, accelerometer etc.,
App Submission and Distribution
It is generally easier to submit a native app for approval, validate it and distribute to different types of users. If you want to reach a larger user base that uses a specific type of device or operating system, native apps are often your best bet.
UI Controls
Native apps will allow developers to access and take advantage of UI controls such as pinch, zoom, tap, pull, slide and multi-touch control to make the app usage highly intuitive for users.
Graphics and Animation Support
Native apps will allow developers to build graphic and animation heavy applications such as games that will function seamlessly and operate smoothly because of the native support offered on the devices and platforms for which they are built using native APIs.
Offline Access
Native apps can be accessed both in online and offline mode and users can benefit from the being able to access the application regardless of their online connectivity.
Native Apps: Cons
Cost
The cost of building and maintaining a native app is usually higher compared to the other two options because apps have to be developed and maintained separately for each mobile OS on which the application is made available.
Complexity of Development
The mobile apps have to be developed individually for each operating system using SDK or Software Development Kit specific to each platform.
Revenue Loss
Revenue from the sale made using native apps usually needs to be shared with the companies that build and maintain the app stores such as Apple and Google. But having access to a larger user base could offset this potential loss of revenue.
HTML5 Apps: Pros
Reduced Development Cost
HTML5 apps, or custom web applications, are built using web frameworks that can be replicated for use across different devices and platforms and hence involve lower development costs compared to native apps.
Application Access
HTML5 apps can be accessed from the web without the users having to download these apps to their phones.
Device and Platform Agnostic
HTML5 apps are essentially a set of web pages and can hence be accessed on any device or platform.
HTML5 Apps: Cons
App Store Access:
HTML5 apps usually do not have access to the app stores such as Apple’s App store and Google’s Play. So if app store access and distribution are a priority for your mobile app, you may want to avoid taking the HTML5 route.
Slow Response
HTML5 apps are often afflicted by slow response times and lag because the updates and bug fixes are first made available to the native apps.
Device Access
HTML5 apps cannot access the device features such as camera, GPS, notification.
Development Time
HTML5 apps often take more time to develop because of the involved process of testing in multiple devices, and operating systems and the bug fixes involved.
Hybrid Apps: Pros
Cross-Platform Support
Hybrid Apps built using frameworks such as PhoneGap, Titanium and SenchaTouch offer cross-platform support while continuing to take benefit of the native features indigenous to each device and operating system.
Lower Development Costs
Hybrid Apps help achieve the look and feel of the native apps as well as the functionality at lower development costs by taking advantage of the platform specific frameworks to reduce the time and resources required to build these apps.
Device Access
Hybrid apps offer full-integration with the various UI controls available on devices such as pinch, touch and zoom and features such as camera, geo-location, contact list, file upload, accelerometer.
Access to App Store
Hybrid Apps, like native apps can be submitted to the app stores for approval and distribution, enabling reach a larger audience.
Hybrid Apps: Cons
Slow Performance
While hybrid apps are able to emulate some of the features of native apps, leveraging HTML5 and mobile frameworks, they are not as responsive as native apps in terms of speed and performance.
Limited Graphical Support
Hybrid apps are not best suited for mobile apps that are graphics and animation heavy. They are better suited for business apps that are more operational in their nature and functioning.
Revenue Loss
Like native apps, revenue from hybrid mobile applications that are submitted to app stores should be shared with the companies that own them.
Factors to consider
“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” – Michael Porter
There are tradeoffs to be made with each of the choices and it is up to you to decide which aspects are crucial to your needs. Some of the major factors you may want to consider in choosing one type of app over another would include:
- Business Goals
- Target users and their preferences
- Budget Constraints
- User Interface (UI) controls
- App Store Accessibility
- Graphics Support
- Speed and seamless operation
- Access to hardware/software features native to a device/operating system
- Web Connectivity
- Development Skills
With the rapid advances in technology, the advantages and disadvantages associated with each method of development will continue to evolve faster than you can imagine. Choosing one method of mobile app development over another ultimately boils down to identifying and ranking your priorities so that you can simplify your decision making process.
Please share you comments about how you decided to opt for one method of mobile app development over another. We are curious to know your ideas and eager to listen to your thought process.
Stay ahead of the game with our helpful resources

How is custom data visualization software useful for your business?
Data has become an inseparable aspect of our modern life. From regular media consumption to day-to-day business operations, it has been a vital gear that underpins most of our modern infrastructure. Businesses and consumers alike rely on data to find solutions, identify risks, and make informed decisions in value creation. The role of data in today’s technological landscape is undeniably crucial. The integration of big data across multitudes of industries, from banking and financial services to healthcare, has pushed the use of information to even greater heights. To bring modern conveniences without interruption, a growing number of businesses turn to

How wearable application development disrupts the healthcare sector
Today’s medical wearable technology has made a quantum leap from the days of simple exercise and fitness tracking applications. A research team from Singapore has recently developed a predictive computer program that coordinates with wearable devices to pinpoint signs of depression. With an accuracy rate of 80% in identifying those at risk, this recent discovery is among many exciting novelties that let us peer through the wondrous capabilities of wearables in modern healthcare. So how do wearable applications disrupt the healthcare sector? And what is the role of software development in all of this? Read on to find out. Key

Why do Austin companies need a great software development agency?
Austin has long been hailed for its vibrant nightlife, thriving live music scene, and eclectic cuisines. But there is more to the city’s charm than abundant leisure attractions, music venues, and bustling waterfront commerce. In recent years, Austin has counted itself among the fastest-growing major tech hubs in the United States—rivaling even the world’s capital of innovation and technology, Silicon Valley. Tesla’s announcement to relocate its headquarters to the city, following the construction of its new Gigafactory nearby, has added to the latest string of tech giants to call Austin their new home. Among those companies are Hewlett-Packard Enterprise, Oracle,

Why hybrid apps are the future of mobile app development
Introduction Statista’s predictions show that smartphone users will exceed 7.516 billion globally by 2026, demonstrating the massive demand for mobile applications, which is only estimated to grow further. Therefore, it is imperative to understand the classification of mobile apps before you consider building one. Mobile apps can broadly be divided into three types- native, web, and hybrid. Native applications are designed to work on one operating system. For example, native Android apps work only on Android platforms. They deliver the best performance among the three but are time-consuming and expensive to develop. Responsive web apps are easy to build, maintain,