As we all close the door on year 2020, it’s an excellent time to take a peek at the web development trends that will be the most influential in 2021.
There aren’t any new groundbreaking innovations coming up; most of the technologies that influenced web development in 2020 will continue making progress in the year to come. However, this progress is expedited and will manifest itself more assuredly and daringly.
Whether it is motion design, progressive web apps, or voice search and navigation, these technologies shape the future of web development, which is set to look more interactive, be more secure, customer-centric, and more connected than ever.
To ensure your business is on the right track and ready to embrace the evolution of web development in the year to come, let’s take a look at the latest trends in web development.
1. Progressive Web Apps (PWA)
Customers’ expectations regarding an application’s performance and user experience are two of the most important reasons businesses embrace solutions that don’t compromise either of these characteristics in any way.
Progressive web applications are highly preferred because they can easily imitate the native app experience, with less development effort and better performance. Because they are a combination of web and native apps, PWAs run in the user’s browser while offering a native-app an experience, without necessitating the development of a native application.
Because PWAs share the features of native applications such as ‘operating offline and push notifications’, businesses are drawn to building PWAs instead of web or native applications. You get to enjoy better performance, quicker development, cost-efficiency, and a high-quality user experience without the hassles of native app development or the performance issues of a web application.
2. Artificial Intelligence
Artificial Intelligence has many dimensions that influence a business on various levels. It has been making its way into web development for some time and revolutionized the way people go about running their business.
Businesses use AI-powered chatbots to automate customer service operations to create a stellar customer experience. It’s hard to recognize whether they’re talking to a customer service agent or a chatbot because it has advanced so much. Either way, customers don’t mind; they appreciate the engagement.
Through Machine Learning, businesses create algorithms that help them learn about their customers’ behavior, predict it, and offer personalized content. By gaining a deeper understanding of the customer, enterprises can make better-informed decisions based on accurate data to help them put their business on a growing path.
3. Voice Search
If it’s easy to use and creates a great user experience, customers are drawn to that new technology. Both smart speakers and voice search are firmly making progress and they are expected to become smarter until the adoption becomes universal and consumers feel that they are impossible to live without.
With digital voice assistants, such as Siri or Alexa, users can perform tasks hands-free. A study shows that 52% of people use voice search while driving. And by 2021, almost 37% of Americans will use voice assistants.
With voice search, you offer your clients easy access to your products and services, unlocking for yourself unlimited contextual marketing capabilities.
4. Accelerated Mobile Pages (AMP)
Customers leave an app or a webpage without any hesitation if it doesn’t load instantly.
With AMP, businesses have a new way of creating mobile webpages that excel at speed and user experience. As an open-source HTML framework, AMP allows you to build web pages that are easy to develop, look and feel like a native mobile app, work across all devices, SEO-focused, and are very effective from a loading speed point of view.
So, as the demand for convenience is growing, accelerated mobile pages have found a fast and powerful way to help businesses create a high-performance experience for their customers.
5. Single-page applications (SPA)
Single-page applications or SPAs host all the necessary information on a single page, creating more simple and responsive navigation. They are much faster than a multi-page app because the loading occurs once. Being a single page app, the development requires significantly fewer resources, making it a cost-efficient option, that is also easy to maintain. On the other hand, continuous UX makes it hassle-free for customers and leads to better conversion, as there are fewer steps to perform to act.
6. Motion UI
Embedding motion design into a web application can only make it more appealing and interactive for the customer.
Businesses have started to use animated elements to grab the user’s attention and offer a more engaging experience. As a result, the customer might feel more connected to the brand and be influenced to purchase.
Whether you use bold headers, animated backgrounds, pop-ups, or interactive charts, motion UI can create an aesthetically pleasing experience that will help you communicate your messages more entertainingly while converting customers into long-term fans.
7. Data security
As technologies become more interconnected and customers share more of their personal data with businesses, cyber-attacks are growing exponentially. Cybercriminals are becoming nimbler to find vulnerabilities and steal information.
Data breaches or information theft can cause significant financial losses, trust issues, and ultimately disrupt the business. Ensuring robust security systems that can prevent attacks or identify them very quickly is a priority for any organization that looks for business stability.
It’s important not just to be vigilant about cyber-attacks, but also build capabilities to recover from such events quickly.
Using technologies such as Artificial Intelligence or Blockchain can empower your system to learn and identify attacks and notify you about their probability of occurrence.
Customers quickly lose their trust once their data has been compromised, so it’s crucial to ensure robust security protocols that protect your business and guard the customer relationship.
8. Internet of Things
The role of the Internet of Things is to connect devices and provide convenience, comfort, productivity, and unity. It covers nearly every industry, ranging from healthcare to manufacturing and the automotive one.
The number of connected devices keeps growing, and so do customers’ need to use smart devices to improve their lives. The IoT market is estimated to reach 1.6 trillion U.S. dollars by 2025.
Whether it’s smart home systems, wearables, or lightbulbs, IoT has the potential to optimize processes, create new revenue streams, improve customer experience, cut costs, and ensure better security.
9. Dark mode
A dark-themed website has a couple of benefits. It looks high-class, doesn’t strain the eyes, and sets the stage for other brand elements and messages to stand out.
More and more web applications offer the night shift as an option for the user to activate. It might seem like a simple feature to add to your website, but it’s a great way to show your customers that you value their experience and that their comfort is a priority to you.
The dark mode toggle is becoming increasingly popular, and it will surely be a thing in 2021.
By taking advantage of at least some of these web development future trends, your business will thrive and appear attractive to your customers. In the end, it’s all about the customer. And these web development technologies can help you create a high-quality, fast, convenient, and engaging customer experience that’s worth celebrating.