Augmented Reality (AR) is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. AR got popular primarily due to Instagram’s filters that put animal ears on our faces, and Pokemon Go, the game that superimposed the famous pocket monsters in our day-to-day environments. However, AR isn’t mainstream yet. Apple CEO Tim Cook said, “AR can be really great … We are high on AR for the long run; we think there’s great things for customers and a great commercial opportunity.”
We know that the gaming space and the social media space have already started using AR tech. But what about the shopping space? Well, it turns out retailers are rapidly adopting this technology, releasing mobile apps and creating AR “booths” to delight and engage customers. According to Retail Perceptions, 71% of shoppers would shop at a retailer more often if they were offered augmented reality, and 61% of shoppers prefer to shop at stores that offer AR, over the ones that don’t. The study was conducted on a sample space of 1,062 people across the United States, to learn the ways shoppers perceived AR. The study also showed that 40% of the shoppers would be willing to pay more for a product if they could experience it through AR!
Mobile apps are a great way to get shoppers to experience augmented reality, particularly since today’s mobile phones have the tech and the cameras to support app-driven AR experiences. American Apparel, a popular US-based clothing brand, was one of the first to capitalize on the emerging technology. Their app allows you to scan promotional material—an image of a clothing that pops up surrounded by information in the form of customer reviews, videos, slideshows, and the ever-present share button for social media. You can then adjust a slider to change the color of the clothing and then, if satisfied, click the “Buy Online” button to have the item shipped to your home or just add it to a wishlist for purchasing it later.
Charlotte Tilbury is another brand that has completely revolutionized our shopping experience through the use of AR. It has created a highly advanced real-time tracking system and a realistic visualization AR mirror for their makeup product line: foundation, blusher, eyeshadow, eyeliner, mascara, lipliner, lipstick. In the mirror, contouring techniques are added on to a real-time moving face capture. The customer sees before and after real-time videos of the makeup applied almost perfectly. The “Magic Mirrors” allow customers to virtually try out each one of Charlotte’s iconic “10 Makeup Looks.”
AR can also be used to bring the in-store experience to a customer’s home. This has been achieved by the Swedish furniture manufacturer IKEA, with their IKEA Place app. The purpose of the AR kit is to place true to scale IKEA furniture in your home space. All you have to do is scan your space, browse the IKEA store for furniture and “place” the chosen item in your space as machine learning. This process completely eliminates the need to measure your space to figure out what fits and what doesn’t!
AR is undoubtedly here to stay and will soon be a major part of our shopping experience. In fact, you can try it out today with Amazon’s AR app. Shopping just got cooler!
Stay ahead of the game with our helpful resources
How is custom data visualization software useful for your business?
Data has become an inseparable aspect of our modern life. From regular media consumption to day-to-day business operations, it has been a vital gear that underpins most of our modern infrastructure. Businesses and consumers alike rely on data to find solutions, identify risks, and make informed decisions in value creation. The role of data in today’s technological landscape is undeniably crucial. The integration of big data across multitudes of industries, from banking and financial services to healthcare, has pushed the use of information to even greater heights. To bring modern conveniences without interruption, a growing number of businesses turn to
5 signs that your business needs to consider legacy migration
Software technology has transformed the way people conduct business. It has helped digitize complex and routine processes, increase employee productivity with more streamlined management, and improve engagement with customers, partners, and suppliers—all of which significantly reduce day-to-day account and operational expenses. Besides cost reduction, this enhanced efficiency also empowers businesses to venture into new opportunities and connect with broader industry ecosystems, ultimately appreciating their bottom lines. While a software application is vital to the success of any modern business, it needs proper maintenance and—on occasion—significant revamp to better adapt to the changing environments. Likewise, companies may sometimes expand rapidly in
Custom telehealth software in the Covid-19 world
Telehealth is among the latest medical wonders transforming the healthcare sector by leaps and bounds—bringing seamless access to quality care over long distances at a patient’s convenience. While telehealth isn’t exactly a recent novelty—with its use in outpatient care already spanning over decades—the ubiquity of portable computers and smart devices alongside the onset of broadband connections has pushed its adoption to even greater heights. The rapid expansion of digital infrastructure isn’t the only catalyst for telehealth’s explosive popularity. The ongoing global health crisis against coronavirus (Covid-19) has also opened up new possibilities for its uptake in various areas of medical
5 reasons why you need custom software development for your non-profit
Today’s seamless digital connectivity has empowered non-profit organizations to mobilize various mission-driven initiatives at a scale never seen before. This significant awakening in philanthropy has spurred people and society at large to make notable steps to assist the communities and causes they care about—the most prominent of which include environmental protection, poverty eradication, medical research, and education. As noted by the National Philanthropic Trust, the latest annual report by Giving USA highlighted that charitable giving at home reached a whopping $471.44 billion in 2020—a 5.1% increase from the previous year. As the social consciousness to uplift those at risk continues