A good marketing analytics dashboard is like having a custom marketing command center, accessible anywhere you want it and available to everybody who needs it. Not only does it enable the marketing team to create the most effective strategies, but it also frees them up from the more tedious tasks to maximize their time and energy. Just as with any good tool, a dashboard for the right tasks at the right time can make all the difference. 

It can be hard to know what you need in a good marketing analytics dashboard, so we’ve narrowed it down to five of the most important factors in making sure your dashboard is meeting your needs.

Great Data, Presented Well

You can have all the data in the world, but it won’t do you any good if you can’t get a clear look at it. A good marketing analytics dashboard will give you all of your most important KPIs with efficiency and clarity. Keep an eye out for easy to understand charts, graphs, and any other visual elements so you can get all of your most important information at a glance. 

Just the Facts

Looking at data in a nicely packaged form is key, but means nothing if the data isn’t accurate. You need to make sure that the dashboard you select is providing exactly what you need. Too much data is just as bad as not enough, and it can be easy to lose track of the important metrics in a crowded array of information, much of which you might not even need to know. A good dashboard will enable you to access the right data at the right time and nothing more or less.

Properly Tuned, and Tune-able

You want to be able to see just the data you need, but that can change, and your dashboard needs to be able to change with you. The best marketing analytics dashboards are flexible and shapeable into whatever your needs happen to be. Did your KPIs change? Did the markets shift since the last time you ran a report? Did an algorithm update on one of the social media platforms tank your engagement rates? For these reasons and so many more, you need a dashboard that can adapt to the constant change in the marketing landscape.

Useful To You, Especially

Off-the-shelf solutions are fast to implement and handy in a pinch, but they don’t always meet your needs. This is certainly the case if you use any kind of custom internal solutions for your marketing efforts, since a factory-fresh software package might not be able to talk to the legacy software you’re using internally. A useful dashboard will enable your decision-making, not hinder it, and nothing gets in the way faster than a bad implementation. You don’t have time for a null value from an API call to throw your latest ad campaign into doubt. This is most easily avoided with a custom-designed marketing analytics dashboard that is written specifically to enable your tools to communicate with each other, and with you.

Who Made It?

You want to make sure the company that made your software of choice is reputable, secure, and available for support. Do your homework on the company that made it, especially if it’s off the shelf. You’ll be glad you did when you have an unexpected need for accurate information and a dashboard that isn’t cooperating. Can you trust the programming team? Can you go to them for assistance when something doesn’t work the way you expect it to? 
One of the best ways to make sure you tick all of these boxes is to have experts like Asahi Technologies help you craft the custom solution that fits your needs. If you’re looking for custom software development or an app developer in NYC please contact us today!

Stay ahead of the game with our helpful resources

healthcare software development
4 digital solutions to address common application performance issues

High network latency, memory leaks, slow page loads, heavy CPU usage, and unresponsive servers are all typical performance issues we’ve experienced at some point when using or accessing digital applications. With how easy they occur in projects across verticals, you might be wondering whether the development teams behind these programs have done enough due diligence prior to the release. But human errors and oversight aren’t always the culprit. The reality is that while developers can strive to develop a fully functioning program with virtually no apparent faults upon delivery, no software is truly error-free. Even the most rigorously tested applications

healthcare software development
6 useful tips for creating more robust application lifecycle management

As digital technology becomes the norm, software acquisition is now key to gaining a competitive edge in today’s market. Be it as a value offering tailored to consumers or a productivity tool to run complex processes, custom software undeniably helps companies drive growth and deliver value more efficiently. Just as necessary as having a proprietary application is prescribing a standard procedure to govern and maintain its utility. This is to ensure that your business can develop or adopt the right type of software—one that can fully cater to your business needs while keeping disruption to a minimum across critical milestones.

playing chess
5 major roadblocks businesses must overcome when transitioning into a new software environment

As the business landscape becomes increasingly saturated, staying ahead of the curve often means embracing disruptive technologies to meet the fickle market demands. In most cases, this entails knowing when to pivot your current strategy to an entirely new solution. But recognizing the importance of digital shift is one thing; implementing the necessary IT upgrade is another. A global survey by Deloitte has found that although 87% of companies manage to identify the impact of digital trends on their industries, only 44% have adequately prepared for the coming disruptions. This vast disconnect between organizational expectations and conditions in the field

social marketing
Is cloud computing the answer to better software development?

Cloud computing is perhaps not a term often heard in daily conversations, but it is one with a far-reaching impact on our technological needs. From expansive options of online data storage to numerous suites of web-based productivity tools like Google Workspace, nearly everyone has used a cloud-enabled technology. Over the last decade, this high degree of versatility also underpins the rapid cloud uptake among businesses. In fact, one survey has found that 94% of companies have already shifted their computing workloads on cloud platforms to varying extents. Unsurprisingly, the market size for cloud technology continues to grow exponentially. With a

Please enter a valid email address


Client Success Manager

Sindhu is a tenacious and impassioned digital product and project manager specializing in driving client success across complex healthcare technology implementations and integrations. She is a certified Agile Scrum Master and holds advanced degrees in computer science and software engineering. Her philosophy is that “work is where the heart is” and believes the key to success is creating a solid, supportive, and cohesive team.