Patient-centric care is the new buzzword in the healthcare industry and we are witnessing significant transformation with a growing emphasis on customer relationship management (CRM).
While information is easy to access and digital devices are ubiquitous these days, patients may be better informed about their medical condition, but still lack the expert knowledge of a provider. Unless the provider-patient relationship changes to a collaborative partnership, it is not possible for the patient to participate actively in disease management.
Published on: 20 Sep 2023